OK Go’s Artistic Music

OK Go’s Artistic Music
For some years now, the band OK Go has been creating music videos that feature unique visual artistry, usually involving long single takes and complicated setups. 
This latest one, called “The Writing’s On the Wall,” takes the camera through a warehouse full of optical illusions that materialize and dematerialize as the camera moves position. (Link to video).
But that’s not all that they’ve done to combine art and music. 
Their crowd-funding campaign through “Pledge Music” has some fun ideas, including (for $250) a caricature drawn by band member Dan from a photo that the pledger supplies.

Or, for $175, “the band will personally hand decorate a pair of Converse Jack Purcells for you.”

The band will be partnering with the Museum of Contemporary Art in Los Angeles to unveil their new album. According to Love is Pop,  “OK Go is at the forefront of an emerging class of independent creative entrepreneurs making art across numerous disciplines, hop scotching over the boundaries of content classifications in order to best realize the vision at hand. Or, in the words of Kulash: “We’re working to create a 21st century company that just makes cool s**t.” 

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If you haven’t seen it, also check out OK Go’s “Rube Goldberg” music video.
AND, speaking of new fan-oriented business models of music, check out yesterday’s piece on NPR about my son Dan Gurney’s web-streaming music platform Concert Window.

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